Estrat gia empresarial.
ESTRATÉGIA EMPRESARIAL CAPÍTULO 1 CONCEITOS GERAIS DE ESTRATÉGIA ESTRATÉGIA – planos que incorporam ações e decisões para atingir os objetivos. Três determinantes na estratégia empresarial: ® Ambiente externo (oportunidades e ameaças); ® Ambiente interno (pontos fortes e pontos fracos); ® Objetivos Perguntas – fatores de competitividade: ® Como chegou a empresa à sua atual situação? ® Porque fabrica estes produtos e não outros? ® Porque está situada neste local? ® Porque concorre apenas numa parte do mercado? ® Como são tomadas as decisões por aquele conjunto de gestores? ® Porque está assim organizada? GESTÃO ESTRATÉGICA O primeiro objetivo da estratégia é o de guiar as decisões de gestão para obtenção de uma performance superior através da obtenção de uma vantagem competitiva (fazer melhor ou diferente). A estratégia não é um detalhado plano ou programa de ação, mas sim um tema unificador que dá coerência e direção às decisões e ações de uma organização. A estratégia pode não existir como um plano. Pode não ser explícita, mas haverá sempre consistência na direção. A estratégia também serve como veículo de comunicação e de coordenação numa organização. Para implementarmos uma estratégia de sucesso: ® Objetivos simples, consistentes e de longo prazo; ® Profundo conhecimento do ambiente competitivo; ® Objetiva avaliação dos recursos DECISÕES ESTRATÉGICAS – características: 1. Relacionadas . Purchase document to see full attachment.
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